Illustrating a Children’s Book

So you wrote a children’s book, now what? This article will help writers understand the illustration process and help artists come up with a plan to tackle a picture book project. After working on quite a few children’s books in the past two years, I’d like to share some tips on the process of creating them.

First, you must answer a few questions:

How many pages?

Traditionally, the standard picture book format has 32 inside pages, with the first 4 taken up by copyright, barcodes, and other interesting bits and bobs. That means we have a total of 28 pages to work with in terms of illustrations.

But since the advent of print-on-demand publishing, book lengths have become much more flexible. However, it’s good to keep in mind that the traditional length is what parents and children (a.k.a. your potential readers) are used to, and deviating from it may be a jarring reading experience.

What trim size?

Trim size is basically the size of the book. Square books are popular for children, but letter size is also a respectable format. Horizontal picture books are very classy, but not many print-on-demand services offer them. It’s best to research the printers you want to use (KDP, Ingram Spark, Lulu, Blurb, etc.) and then decide which is best for the project.

How many illustrations?

It may be tempting to want a picture on every page, but the picture-to-text ratio is determined primarily by the intended age of the reader. As a rule of thumb, the younger the target audience, the more pictures you’ll want in the book.

Color or black and white?

You may be wondering why a children’s book would not have color, but as we discussed above, older children often don’t need hyper-colorful images to hold their attention. If you’re illustrating for the 9-12 age range, some stylish black and white ink drawings may be more appropriate, depending on the subject matter.

There are exceptions to this rule; young children are sensitive to high contrasting images, so simple black and white images such as in “The Lion Who Forgot” will work well. 

Another consideration is that color printing will be more expensive than black and white; the more vibrant and intricate the illustrations, the better printing quality you’ll need to use.

Is your style a good fit for the book?

Younger kids like big heads and big eyes that emote clearly; older children can appreciate more sophisticated compositions and moods in a landscape. What’s your strong suit?

One of the best pieces of advice I’ve gotten when I was starting out in art was to never accept a project that doesn’t jive with your style because each project builds your portfolio in a direction you don’t really enjoy. And since you’ll be hired based on your portfolio, your career might take a turn in a direction different from your true talent.

Once you’ve answered these questions and have determined to accept the job, it’s time to take the next step.

The planning phase

1. Thumbnails— your Roadmap

There are many places online where you can download a thumbnails template. These make it easy for you to see the whole story at a glance and spot obvious story flow issues early.

This is also the best time to work out your creative differences with the writer and avoid the nightmare of revising a fully finished illustration because you didn’t hash it out early.

Thumbnails guide you as you illustrate your way through the manuscript and gives you an easy way to scope out the project and count the cost before building the tower, if you will.

2. The test page and character designs

From the thumbnails, pick a page that has the main character(s), and take it all the way to the finalized stage. Take note of the techniques you’ve used and how long it took you to do them. This allows you to figure out your process and accurately assess the total amount of work involved in the project. From this one exercise, you can extrapolate the amount of time needed for the whole book, the budget the writer will need to come up with for hiring you, and as a bonus, the main character’s design is now hammered out too.

If the writer agrees to go ahead with the style, design, budget, and estimated timeline determined by the test page, you are now safe to dig into the production phase of the illustrations.

3. Streamline your art process

If you’ve paid proper attention to your process during the test page, you should be able to replicate that process for each book page. However, there is inevitably a style shift when a project spans weeks and months, and I’ve found the easiest way to keep the whole book cohesive, and the style consistent is to streamline the process.

This means doing the rough drafts of all the pages, then the line art of all the pages, and finally the color and paint of each page. This may look different for you, but the principle holds; finish the whole book in one stage before moving on to the next.

4. A few technical considerations

When designing your illustrations, keep in mind the following:

• The spine will pinch the middle of the book, so each page has a strip at the spine that will be hidden. That is called the “gutter.”

• Around each page, there is a border that may get accidentally trimmed. It’s best to keep essential bits like faces and text away from that border; this is called the “margin” or “safety.”

• Do your images go all the way to the edge of the page? If so, you’ll need to include an extra “bleed” border around your page, where the image continues to bleed past the edge of the trim size.

The printing service you use should be able to provide a template peculiar to your book’s specifications. Download that template and follow it to the pixel.

5. Formatting the text

There are a few options when it comes to displaying the text. Firstly, your pictures should be composed with the text in mind to integrate nicely. To make the text legible, you’ll need to have the background in a contrasting tone to the text—i.e., dark text, light background, or light text, dark background. There are a few ways of achieving this. If your illustrations don’t have that contrast, you can use a box, a banner, or a speech bubble. 

Another often overlooked option is to format the whole book to have a blank facing page dedicated to text. This is actually an excellent option for all ages, so make sure to discuss the option with the writer you’re working with.

Some final thoughts

Show your work early and often. In your communications with the writer, show them your thumbnails, scribbles, and roughs. As artists, we have a tendency to cloister away until we have a polished piece of art; this tendency is detrimental to collaborations.

The writer may not understand your thumbnails at the outset, but as you take them through your process, they will acquire more and more educated eyes. I can confidently say that the writers of “Aurora Bearialis” are able to decipher my scribbles now.

I hope you found this article useful. Of course, there’s nothing like lessons learned by doing, so go forth and create, my brothers and sisters!

-HandDrawnBear   

http://www.handdrawnbear.com