We’ve all been there. It’s marketing’s best asset: We believe “that one thing” will solve our problems.
It sounds like it was made by God himself, just for us. It’s exactly what we’ve been looking for!
Despite evangelistic praises of Product A or Lifestyle B, fortunately for you, it doesn’t exist.
If life were that easy, it would be boring. “That one thing” always comes with a price tag. Buy this powder, that course, this program, this procedure, that pill, this pilgrimage, and these magic beans. Your problems will dissolve when you hand over money.
Tom barnett
“If you don’t take responsibility for yourself, someone else will and it won’t be to your benefit.”
The paradox is that we have “that one thing” all the time. It’s called intuition.
A friend of mine ate nothing but grapes for a month, because she read an advertorial written by a ‘doctor.’ That was a great experience. It wasn’t because of the abundant quantities of grapezoids that she consumed (a compound found only in grapes, essential to every process in the body*). It was a great experience because she learned she has the discipline to eat only grapes for a month.
If you asked a child (who hasn’t unlearned intuition) if it was a good idea to eat only grapes for a month, what would they say?
– Tom Barnett
*I made grapezoids up, but doesn’t it sound like every marketing blurb you’ve read?
